SELF_DEV DOT COMMS
Web developer and digital consultant building Cloudflare applications, AI workflows, responsive websites and technical SEO.
BACKGROUND
Welcome to my tech journey!
I'm an independent developer and digital consultant based in Southeast Asia. I build websites, serverless applications, AI-assisted products and automation workflows, from discovery to testing and deployment.
Starting in the 90s, I ventured into the digital realm, crafting my first website with Netscape.
The Y2Ks saw me dive headfirst into the startup world, playing a pivotal role in launching an ISP and a web company.
The Tenties were dedicated to honing my skills in Wordpress, SEO, and Internet Marketing, shaping me into a versatile digital expert.
Now, in the Twenties, I've aggressively expanded my horizons into Computer Science, immersing myself in a handful of skills that I invite you to check in the next section.
See the services I work on, implementation case studies and my background. The portfolio below includes my own products and open-source projects, illustrating the kinds of problems I can tackle with clients.
PORTFOLIO
McLeaner
Open source project to build a utilities toolkit to cleanup MacOS.
Startups Directory
Startup discovery directory powered by Supabase and deployed on Cloudflare. Discover innovative startups across Southeast Asia.
Condo Mundi
Bilingual property website showcasing selected Thailand residences, with editorial design, property enquiries and buyer resources.
Personality Spectrum Report
50-question self-reflection assessment with personalized reports, secure payment verification and a searchable PDF.
Peternal V2
Pet memorial application with galleries, tribute pages, condolence messages and privacy controls.
Career Vector
AI-assisted career platform that analyzes CVs against target roles, produces recruiter-style assessments and tailored CV recommendations.
Clawdate
Matchmaking web app for Ai Agents.
Workout Coach
Interactive workout companion designed to guide training sessions with a focused, app-like experience.
Validators
Dependency-free input validation libraries for web and edge apps, covering email, URLs, payments and structured data.
Optimizers
Small performance utilities for compressing datasets, web code, analytics tags and AI prompts.
Casino in Brazil
Showcase page for an exclusive investment in a fully licensed, operational, and compliance-led Brazilian gaming operator.
Generators
A toolkit of lightweight generators for developers and AI projects.
HOA Software
Bespoke Home Owner Association software for a small building.
Crayon de Soleil
Created in the early Y2K, this portfolio website displays other creative uses of html.
3D Property
Creation of the entire website on Wordpress, with a focus on speed and security.
PDF Service Manuals
Fully automated e-commerce store using digital download solution
SERVICES
Web development, AI applications and technical SEO
I build practical digital products and improve existing ones, from focused business websites to serverless applications, payment flows, automated workflows and search performance.
What I can help you build
Custom websites and web applications
Responsive sites, interactive product interfaces, dashboards and customer-facing tools. Work can range from lightweight HTML and JavaScript to React and TypeScript applications on Cloudflare Pages.
Cloudflare, Supabase and integrations
Deployments, Cloudflare Workers, authentication, relational databases, secure API connections, transactional email and Stripe payments. Suitable for lean startups and digital services that need a manageable infrastructure.
AI-assisted products and automation
Application workflows built around language-model APIs, structured prompts, human review and sensible failure handling. Previous work includes career application analysis, assessments, browser automation and document workflows.
Technical SEO, analytics and speed
Crawlability, on-page structure, responsive performance, structured data, sitemaps, Core Web Vitals analysis, Search Console setup guidance and GA4 event implementation. SEO work starts with the site and its users, rather than promises of rankings.
How projects are approached
- Understand the use case. Define the audience, required workflow, content, budget and constraints before choosing tools.
- Build a focused version. Prefer maintainable services, clear ownership of data, sensible authentication and usable interfaces.
- Verify and deploy. Check smaller screens, browser behavior, accessibility, security-sensitive boundaries and performance before release.
- Measure and improve. Use actual feedback, search data and product analytics to prioritize changes.
Common client questions
Do I need a large technology stack?
Usually not. A static website may only require HTML, CSS and modest JavaScript. A product with accounts, reports or payments might need a frontend, database and serverless API.
Can an existing website be improved without redesigning it?
Yes. I can work within the current visual design to resolve mobile layouts, loading issues, crawlability, tracking and accessibility problems.
Can you work with an existing team?
Projects can be scoped as individual deliverables, code reviews or incremental improvements to an established codebase. I use version-controlled changes and browser checks where appropriate.
Relevant first-hand examples
Personality Spectrum shows a paid reporting flow; Career Vector demonstrates AI-assisted application analysis; Startups Directory covers structured submissions and moderation; Peternal V2 illustrates memorial pages and controlled sharing; developer utilities show performance- and security-focused code.
CASE STUDIES
Web applications, AI tools and developer projects
These are products, prototypes and open-source tools I have worked on. The case studies explain what each project does, its technical approach and the problems the implementation addresses.
Application case studies
Personality Spectrum Report
A 50-question self-reflection assessment, free summary and optional paid report, with Stripe checkout verification and PDF output.
Career Vector
AI-assisted application intelligence: CV analysis, recruiter review matrix, role alignment and subscription-backed reports.
Startups Directory
Founder-first startup discovery, submissions, profile claims, administrative moderation and Cloudflare/Supabase deployment.
Peternal V2
A pet memorial product centered on tribute pages, photos, privacy controls and sharing memories.
Validators and Optimizers
Auditable JavaScript modules for safer input handling, smaller payloads and simpler applications.
More public projects
- McLeaner: local-first macOS inspection and cleanup, with explicit confirmations and reversible changes.
- Workout Coach: mobile-first React and Vite workout app with PWA support and optional backend sync.
- Clawdate: experimental matching concept for AI agents.
- Generators: lightweight developer generators.
The portfolio homepage includes additional websites, business applications and experiments.
SKILLS
I build, launch and improve websites, AI-powered tools and automations, with the analytics and infrastructure to support them.
Websites & web apps
Responsive websites, dashboards, client portals and interactive products.
Cloud, data & integrations
Hosting, APIs, databases, authentication, email and payments.
AI & automation
AI-enabled tools, document workflows, scraping and repeatable automations.
Analytics, SEO & performance
Search visibility, measurement, technical audits and website speed.
Development & delivery
Code, testing, deployment pipelines and maintenance.